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People will often only read the whole page once they have assessed whether doing so will be worth their while. Convincing headlines can help with that. Titles are also very important, especially with Search Engines.
Headlines are one of the best ways of letting people know what you're offering and quickly. If people are impatient they may well only read the headlines on a page and any highlighted words. Even simple bold text at the start of a paragraph lets people scanning a page know what that particular paragraph is about to help the viewer navigate around the page.
Search engines often value titles and headlines with more 'weight' or importance than normal text. Putting words or phrases that you want to be successful on search engines in your titles and headlines is very important for the visibility of your website. See www.searchenginetips.co.uk
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