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We can't really only use White and Black any more but going too far can be overbearing. What rules can we try to follow.
Background: The eyes find it easiest to have a white background with black text. As you can see we have that here but then have other backgrounds away from the text areas. For many sites the choice of background colour is the most important design decision. Picture backgrounds are also an option but can cause many problems. Especially with clashes with text colours. The Clever Websites service is avoiding picture backgrounds at the moment and again it may be more trouble than it's worth.
Other Colours: The combination of colours you choose around the background affect can affect your image. CleverWebsites.co.uk use a combination of blues to give a corporate image. Red, yellow and orange and more attention seeking, Green is supposed to be hopefuly and renewable, relaxing etc and so on. How much you can read in to this is questionnable but worth considering.
Using an effective blend of colours is important to give you a professional but appealing image. What that combination is depends on your audience, brand, product etc.
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